Your New Product, Built Up to Enterprise Standard
New product development for established companies launching a digital product with a real budget and a review to pass: your IT team’s, your security team’s, or your parent group’s. We shape the system with you from the goal and name the bar it has to clear up front. Then we build it at a fixed price, with a warranty, and hand over everything.
- <12 weeks rebuild delivery
- SOC 2 enterprise door unlocked
- A free 30-minute call
- The system shaped, with a fixed quote
- Built to your review’s bar, at a fixed price
- 3-month warranty; the code is yours
If This Sounds Familiar
A new product inside an established company starts with a budget and a bar: it will be reviewed like everything else the company runs, and it has to hold up the day real customers arrive.
“Our group’s IT will review whatever we build.”
Security and compliance questions arrive after the build, and reopen decisions that were already paid for.
“We know the goal, but we don’t want to worry about the system.”
“Let customers do it online” is a goal. Which parts to build, buy or connect isn’t decided yet.
“Every quote we get describes a different product.”
Each vendor imagined a different system, so the numbers can’t be compared.
“We can’t rebuild it a year after launch.”
A first version built to demo gets rebuilt the moment it meets real customers, a security review, or scale.
What People Try, and Where It Breaks
What changed: AI made building faster for everyone, so a working demo proves less than it used to. What still takes discipline is what a review checks: who can reach what, what gets recorded, what’s tested, and who owns the code.
| What people try | Right when | Where it breaks |
|---|---|---|
| Buy existing software | An off-the-shelf product covers the process and answers your review’s questions. | The process is what sets you apart, or the product can’t answer the questions your review will ask. |
| Build it with your internal IT team | The team has capacity and has shipped a customer-facing product before. | A new product competes with keeping everything else running, and the launch date slips first. |
| Take the lowest quote and fix it later | A throwaway prototype to test demand, with nothing sensitive in it. | The review comes after launch, and fixing the foundation costs more than building it properly would have. |
| Let a no-code or AI-built prototype become the product | Testing the idea with users before a budget is committed. | It becomes the product without anyone deciding it should, and the first security review is where that shows. |
How It Works
We shape the system before we price it. A free 30-minute call settles whether building is the right answer; shaping turns the goal into a system and a fixed quote; the build follows the bar your review sets. You can stop after any step.
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A 30-minute call
Free, with a senior engineer: what the product has to do for the business, who will review it, and whether building it is the right answer at all.
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Shaping the system
From the goal to a system outline: what to build, what to buy, and what to connect to what you already run. We name the security and compliance bar up front, and if buying existing software serves you better, we say so. You get two or three approaches with a ballpark each, then a fixed quote for the one you choose.
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The build
A fixed-price project: scope, date and budget committed, with the delivery risk on us. Tests are in the price, and the controls a review asks for, like access control and an audit trail, are built in from the first release, not added after.
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After release
A 3-month warranty covers bugs. The code, infrastructure, accounts and documentation are in your name. We can stay on as your ongoing team, or hand over to yours.
What You Walk Away With
Built to the bar your IT, security or group review sets, with the controls in place before launch instead of a scramble after it.
A fixed price and a committed timeline. If something material changes mid-way, it’s your call: extend the budget or move it to the next phase.
Code, infrastructure, accounts and documentation are yours, with nothing built to depend on us.
Every feature ships with its automated tests inside the fixed number, so the product stays safe to change after launch.
What It Looked Like in Practice
TripHero
rebuild deliveryGoal of growing from 6 to 30 hotels in two quarters
- production platform, fixed budget <12 weeks
- audit passed SOC 2
- staff time saved 2+ hrs/day
Truity
MVP deliveryOne-time purchase model capping customer LTV
- fixed-price MVP <12 weeks
- ongoing work + a full-stack migration Multi-year
Consumer platform, sensitive data
fixed-price rebuildInvestor-promised B2B milestone blocked by the codebase
- fixed-price rebuild 7 months
- of the eventual engagement spend ~1%
Who Does the Work
Senior engineers who’ve practiced the same written methodology for over a decade. The engineers who shape the system stay involved in the build that follows, and you talk to the principals, not a sales team.
Safe to Build With
- We sign an NDA before any access.
- You grant our access to your systems, scope it, and can revoke it at any time.
- Our AI coding tools run only under business terms that exclude training on your code, and only with your approval.
- We carry professional liability and cyber insurance.
- The code, infrastructure and accounts we build stay yours.
Questions Buyers Actually Ask
Should we buy existing software instead?
Sometimes, and we’ll say so. If an off-the-shelf product covers the process and answers your review’s questions, buying is faster and cheaper. We build when the process is what sets you apart, or when nothing on the market clears the bar.
Can you meet our group’s security requirements?
Tell us the bar on the first call. We name it in the plan, build the controls it asks for from the first release, and answer the technical questions in your review. Whether the product passes is your reviewer’s call, not a badge we hand out.
What does the fixed price include?
The scope we agree, the timeline, automated tests for every feature, and a 3-month warranty after release. If something material changes mid-way, you decide: extend the budget or move it to the next phase.
Who owns the code?
You do: code, infrastructure, accounts and documentation, with nothing built to depend on us.
What happens after launch?
A 3-month warranty covers bugs. After that we can stay on as your ongoing team, or hand the product over to your people with the documentation to run it.
Start With a 30-Minute Call — about the product you’re planning
A 30-minute call with a senior engineer about the product, the review it has to pass and the budget behind it, then the honest next step: shaping the system, buying something that exists, or “not a fit,” said out loud.
Notes on Building High-Quality Software
A short founder’s note and a digest of what we’ve published, sent only when there’s something worth the inbox.